For the third consecutive year, Dearborn’s Steven Bernard Jewelers is ramping up for its annual collection of warm coats for the needy in and around our community.

Last year through Bernard’s “Coupons for Coats” campaign, more than 400 coats, along with gloves and scarves, were distributed to the needy, Steven tells DeepsaidWhat.com. The number of donations was nearly double Steven’s first year of donations.

“Naturally, my goal this year is to again increase those numbers,” said Steven, whose jewelry store has been serving Dearborn with many one-of-a-kind items for more than three decades.

The third annual Coupons for Coats campaign is an incentive promotion to help encourage participation. Coat donations given will receive a 20 percent discount coupon from Steven Bernard Jewelers.

This year’s Coupons for Coats begins today, Nov. 14, and continues through Dec. 31.

Steven Bernard Jewelers will be collecting new and clean, gently used coats along with hats, gloves, and scarves. These items will be distributed by the First United Methodist Church of Dearborn. Donations will be accepted during holiday business hours at Steven Bernard Jewelers, located at 22266 Michigan Ave. in Dearborn in the 222 Shops.

For more information, call 313-562-8484.