Morris Goodman, a Dearborn attorney, resident and a regular reader of Deepsaidwhat.com, sent this letter over to us the other day, a piece he mailed to the New York Times in hopes it might run in their Letters to the Editor section.
We thought it was fitting to post here because the issues raised by Mr. Goodman apply to what is happening here in Dearborn. You can substitute the New York Times with the Dearborn Press & Guide, the Dearborn Times Herald and The Detroit News. It applies to them, as well. As a former newspaper writer and a voracious reader of newspapers, this is a topic that is near and dear to my heart.
We can all complain about what news isn’t getting covered or what business might be closing but we all really have a role in their preservation.
The letter begins below.
In a box at the very top of every issue of the New York Times is the historically famous slogan: “All the News That’s Fit to Print.” Perhaps in order to keep printing the Times should also run the slogan: “Patronize our advertisers. They think it’s fitting that we print.” Perhaps the American Newspaper Association should counsel all of its members to print each day the equally famous 1787 quotation from Thomas Jefferson:
“The basis of our governments being the opinion of the people, the very first object should be to keep that right; and were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter.”
Instead of continually lamenting the seemingly unending decline of American newspapers and magazines, perhaps the beleaguered print media should be pro-active. It should tell its readers and advertisers how important they are to the preservation of democracy in America by their buying and advertising in newspapers and magazines. They need to be encouraged to get more readers and advertisers for America’s print media.
The reasons for the steep decline in print media readership and advertising have been chronicled for years.
Major advertisers such as the auto industry, home builders, and retailers of all kinds with falling sales have drastically reduced or altered their advertising budgets.
Clearly, there are more and more ways – the Internet and TV’s expanded cable offerings – people get the information they want about news, sports, sales, jobs, apartment rentals, etc. that they used to get from newspapers and magazines.
So people and advertisers are gravitating to these new outlets which are accessible, constantly updated, and cheaper for both the reader and advertiser to use.
But many consumers and advertisers do not consider who will do the investigative reporting that keeps our government and businesses honest if the print media either continues to cut back or even ceases to exist. However, I believe there are enough readers and advertisers who do understand the importance of a healthy, independent press that can be effectively harnessed to insure the “beacon of freedom” – a free press – is preserved, and even enhanced.
The July 8 Detroit News had an article about an effort by Birmingham, Michigan community activists to preserve the 131 year old Birmingham Eccentric weekly newspaper which was slated to close along with 4 other Oakland County, Michigan, Eccentric weeklies published by the Gannett Corporation. These activists grasp the reality that there can only be a constitutionally guaranteed freedom of the press if there is a press to begin with. So do millions of others, but they need to be constantly reminded of this concept.
Union tell their members to only buy union made products. Ethnic and religious publications encourage their readers to buy from their affinity groups. Americans are exhorted to buy American made products. Accordingly, newspaper and magazine readers should be encouraged to patronize the advertisers whose payments make the continued publishing of the printed word possible. Probably of more impact would be if readers told retailers of all kinds – restaurants, merchandisers, auto dealers and manufacturers, banks, etc. – that they will only buy from those who use the print media, if not exclusively, at least significantly in their advertising budgets.
Newspaper and magazine publishers have shown great ingenuity over the years to get people to buy their offerings. Hearst is purported to have contributed to starting the Spanish- American War to sell his papers. Now these publishers need to show the same ingenuity in getting new readers and new advertisers. Emphasizing the preservation of our democratic American way of life is not a bad place to start.