Dearborn’s former Hyatt hotel, once considered one of the prime luxury hotels in metro Detroit, has a new management company today who plans to operate the 772-room building as an “eco-friendly” location.

What that means isn’t really clear but after Royal Realties LLC, the hotel’s current owner, failed at attempts to keep the Hyatt banner and then failed again with the Radisson chain, this newest deal is better than having the building sit closed.

The new management company, Colorado-based Atmosphere Hospitality LLC, signed a management agreement with the hotel’s owner, Royal Realties, to take over operation of the hotel today, Nov. 1.

Atmosphere apparently plans to operate the hotel as the eco-friendly Adoba Hotel Dearborn/Detroit. This apparently means more than different shower heads and linens that only get changed with each new guest but details are so far scarce. And according to Crain’s Detroit Business, Atmosphere has signed a letter of intent to purchase the building and property within 60 days for an undisclosed price.

Atmosphere is an unknown in the hotel business. Atmosphere operates a hotel next to Mount Rushmore and Crazy Horse in Rapid City, S.D., offering rooms for less than $100 a night or about the price of a Hampton Inn. It is clear that this Dearborn property will go down several notches in prestige with these new owners but, again, better than being a vacant property.

Also unknown is what the new owners will do with the banquet space at the former Hyatt. They could be the price alternative in the area, putting pressure on places like The Henry and the Dearborn Inn. But with a brand name that has no identity in Michigan, let alone most of the country, the new owners of the Hyatt will have their work cut out for them.

This entry was posted on Thursday, November 1st, 2012 at 6:53 am and is filed under Around Town, Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.